The Right Balance Between Niches and Individuals

In today's Kanawha Valley Hustlers podcast, I talked about the when your target markets become too small. While tailoring your message to a specific group is essential for effective marketing, getting too fixated on a handful of individuals can hinder success. Marketing is about reaching an audience, not targeting individuals. Sales, on the other hand, can personalize approaches, but overly fixating on one or two decision-makers is counterproductive. To succeed, broaden your perspective. Have a diverse pipeline of prospects with common traits, allowing you to address collective needs.