The ISOM #2 Campaign: What Went Wrong?

The ISOM #2 Campaign has closed to the tune of a *37%* drop in gross revenue and a *53%* drop in total purchasers. What drove these precipitous falls from grace? (BONUS: Did a numerologist predict the final numbers?)

00:00 Introduction
00:22 ISOM #1 Actuals + ISOM #2 Predictions
00:54 How Did I Get Those Numbers?
05:10 ISOM #2 Actuals + My Fatal Assumption
08:04 Is There More I Missed?
12:18 BONUS: A Numerologist's "Prediction"
22:56 Conclusion

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