How does a business anthropologist shape consumer behavior? - Oliver Sweet

The Role of Anthropology in Business [00:00:00]
Ollie explains the concept of business anthropology and how it can influence brand perception and consumer behavior.

Understanding Subcultures [00:02:04]
Ollie discusses the importance of identifying and understanding subcultures within a society and how they influence behavior and attitudes.

Going Beyond Demographics in Market Research [00:05:15]
Ollie emphasizes the need to look beyond basic demographic data and focus on understanding people's motivations and meanings behind their actions and preferences.

The search for simplicity and meaning [00:14:55]
People are seeking a simpler and more meaningful life, leading to changes in work and living arrangements.

The search for authenticity [00:15:57]
Authenticity is valued, with a focus on finding bargains and hacking the system.

Peak globalization [00:20:39]
Globalization is being questioned, with borders closing and a desire for locally made products.

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