Inside Asprey - Luxury by Royal Appointment

For the first time, exclusive access inside Asprey, jewellers to the royal family since Queen Victoria’s reign.

On one of London’s most prestigious streets stands a British institution that’s been trading its brand of luxury for over 230 years. Popular with super-rich clientèle whose desire for the finest quality along with a personalised service means that they are willing to pay a painfully high price
to buy into the brand.

With exclusive access, we follow the fortunes of the staff, the store and its customers over one summer. We see the upstairs/downstairs world of the super-elite and the people who serve them.

The story is centred on the five floors of the Asprey building on New Bond Street. We meet the sales team as they lure VIP customers to a ‘Private Handbag Sale’ featuring one-of-a-kind, jewel encrusted bags with an average price of £33,000. In the workshop above the store we see the silversmiths bucking the trend of mass production by still making much of the store’s merchandise by hand. And we experience the difficulties of designing and crafting a unique diamond necklace to hit the shop floor on schedule.

This documentary reveals the ups and the downs of a great British brand and delivers high drama, high society, and a fascinating insight into the world of uber luxury.

Narrated by Jim Carter (Downton Abbey).