How to Succeed in Marketing Roles | Melinda Byerley

How to Succeed in Marketing Roles with Melinda Byerley

Melinda Byerley is the CEO and founding partner of Fiddlehead Marketing, a virtual data-driven consultancy based in San Francisco. A seasoned Silicon Valley veteran, she has led teams at companies like eBay, PayPal, and PlantSense. Melinda is a pioneer in marketing analytics and an influencer in data privacy and ethics.

In 2022, she refocused her career on AI for Marketing Analytics, inspired by her personal triumph over breast cancer. A contributing writer, guest lecturer, and host of the podcast "Stayin Alive in Tech," Melinda blends finance acumen with storytelling flair. When not charting the course of marketing's future, she's exploring bridge and snorkeling or engaging with ChatGPT.

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