Discover Rising Tides discusses What is a Good Egg Concept

Discover Rising Tides discusses What is a Good Egg Concept Discovering Guest Rebecca Hoffman is the founder of Good Egg Concepts, an independent, boutique strategic communications consultancy. Drawing upon 30 years of professional expertise earned while working for art museums, universities, and companies, Rebecca leads creative projects of every stripe. In partnership with her wide network of independent design and production colleagues, Rebecca develops brands and fine-tunes muddy existing brand identities, ghost-writes sparkling copy, strategizes with clients on myriad creative projects, and brings a wildly fresh perspective to everyday business problems in the branding, #communications and marketing spheres. Rebecca has developed deep niches of experience from frequent collaboration with professional services practices, non-profits, membership organizations, sole proprietorships, and start-ups. She is a passionate champion of #entrepreneurs and local businesses and truly enjoys working with her clients to help them achieve their ambitious goals. In addition to her client projects, Rebecca is a frequent presenter to professional groups on topics spotlighting business #marketing, #socialmedia for business success, and topics focused on brand-building in a competitive marketplace.
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