The Marketing of Covetousness and Greed

We can all desire a commodity, an improvement or achievement, without being driven by greed. Greed is more than desire. It is, as the definition stated, a craving for MORE than one needs. It is often associated with a desire for acquisition, position or recognition at any expense, regardless of whom it may harm. There are some in society who view greed as a positive motivator of Western economic development. Is it possible to determine if our present society has a problem with greed?