2 years ago

In this video I want to talk to you about the steps to transforming one franchise into a worldwide brand, with these secrets to success!
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This is a very special episode for the Fuel Your Drive Podcast! In this episode, we have the opportunity to listen from seasoned franchisees, titans of fitness industry, and successful entrepreneurs. Sam Langer and James Bonavita were among some of the first GYMGUYZ Franchisees, with Sam dominating 14 territories within his first 2 months as a franchise owner. This is no ordinary episode, but a Masterclass, blueprinting the steps of transforming ONE franchise into a worldwide brand, the importance of costumer relationships, and the evolution of the fitness industry and where it is going.

✔ The importance of having the right set-up system in every franchise.
✔ The key to franchise success starts with having the whole picture.
✔ How relationships can make or break you.
✔ The fundamentals to building the right team.
✔ The steps to transforming losses and lessons to wins and advantages.
and much more.

TIMESTAMP
0:00 - Introduction
0:35 - The beginning of the franchise journey
2:30 - The role of the franchise owner
3:30 - The importance of building a brand
6:20 - Understanding the target market
7:45 - The power of marketing and advertising
9:50 - The franchise discovery process
11:30 - The franchisee support system
13:45 - The franchise training process
16:10 - The growth of the franchise network
18:30 - The challenges of scaling a franchise
21:10 - The importance of adapting to change
23:20 - The future of the franchise industry
25:25 - Conclusion and final thoughts
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WHO IS JOSH YORK?
Josh York is an American entrepreneur and the founder & CEO of GYMGUYZ, a fast growing, fitness franchise. GYMGUYZ is #1 in Home Personal Training, providing convenient, customized and creative workouts at a setting that works best for each client. Headquartered in Plainview, New York, GYMGUYZ operates over 250 franchised locations in 30 states and 3 countries. In 2008, York started GYMGUYZ in the dining room of his parent’s home with a laptop, and a vision. The demand for in Home Personal Training was growing, and so was GYMGUYZ. In 2014, York received approval to franchise the GYMGUYZ brand , with the first franchise opening that year in Westchester County, NY and the first international location opened in Canada in 2017. York has said his vision is his guarantee and often can be heard saying “In 15 years we will be the largest fitness brand in the world. The chance of that not happening, you will have a better probability of seeing elephants fly”!
York lives on Long Island with his wife Stacy and two young sons and enjoys spending his free time with his family, playing ice hockey or working out. York is the author of the bestselling book, FUEL, WHAT IT TAKES TO SURVIVE AS AN ENTREPRENEUR, selling 8000 copies in 2 months. York is a true entrepreneur driven by passion, no stranger to risk, and a leader who knows the value of building a strong culture with a commitment to being the best.
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