Evolution Continues! The Game-Changing Ad Campaign 26 Years Later

In this video, we revisit a momentous event that took 26 years to come to fruition. Back in 1997, a groundbreaking ad campaign called "The New Theory of Evolution" was shot, becoming the most popular ad in the world of fitness.

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Now, after all these years, Kal Yee, a fitness photographer and Clark Bartram are reuniting for a behind-the-scenes look at the making of this iconic ad. The excitement is palpable as they meet again and discuss their thoughts on the project. Clark marvels at the idea of revisiting this campaign after so long and reflects on the concept of evolution, both physical and personal. They talk about the importance of consistency and how it shapes one's fitness journey. Kal reminisces about their initial meeting and the unconventional process of selecting models for his magazine covers. They also recall a memorable moment during a photo shoot that led to a significant opportunity for Clark. Amidst the nostalgia, they appreciate the evolution of their work and its impact on inspiring others. The video ends with a heartfelt message to men over 50, urging them to embrace their own evolution and offering them the resources to achieve it. It's a remarkable day for everyone involved, filled with gratitude and a deep sense of purpose.

TIMESTAMP
0:00 - Introduction
0:25 - Reunion after 26 years
1:00 - Excitement and reminiscing
3:55 - Discussion about the past ad campaign
4:01 - Recollection of their first meeting
6:00 - Signing with EAS and creating a look
9:03 - Importance of drug testing and legitimacy
9:34 - Discussing the evolution of the magazine covers
14:12 - Reflecting on the past and the significance of changes in the industry
15:00 - Expressing passion for their work and inspiring others
17:46 - Encouraging men over 50 to make positive changes in their lives
18:17 - Gratitude for the experience and the team involved
18:30 - Conclusion

#EvolutionContinues #TheGameChanger #AdCampaignRevival

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