Disruptive Innovation [ Episode 3 ]

Disruptive innovation is a type of innovation that transforms industries or markets by introducing simpler, more affordable, or more accessible products, services, or technologies that initially cater to underserved or overlooked segments of the market. These innovations often start at the low end of the market and gradually improve until they challenge established incumbents. Disruptive innovations can lead to the displacement of traditional business models, forcing established companies to adapt or risk becoming obsolete.