Is This The Most Powerful Word In Marketing?

You need to start using this one super powerful word in your marketing.

Why?

BECAUSE your customers are more likely to take action if you do…

All jokes aside, it’s difficult to overstate the effect that this one word can have on your marketing.

In fact, the power of ‘Because’ is perfectly illustrated by a famous study that was conducted by Ellen Langer…

And essentially what this study discovered is that using the word ‘because’ not only highly increases the likelihood of a person agreeing with what you’re asking them to do…

But the reasoning that you give after the “Because” doesn’t really have a significant impact on that likelihood.

Because people are more concerned with the fact that you HAVE a reason to make an ask of them than they are with what that reason is…