The RIGHT Time To Ask For The Close

In my system, for example, I don't teach to ask for the business until it's appropriate, because the way I've experienced sales from coaching sales teams, training tens of thousands and auditing sales not only for roofing companies, but for high ticket sales all across the world.

When I was a direct response copywriter and consultant, I would find that people that would try to close prematurely would not only get nos, they would get. A, a hard no with the door closed behind them because it felt pushy. Meaning if someone's going in to teach you close, early, close hard, close off, and if someone still has questions, they're gonna say no and feel pressure.

So we need to get to a point where we know it's appropriate to ask for those next steps. If you do it prematurely, your chance of getting a no is much higher and the chance of no feeling pressured, they get like, like a cat in the, in their corner and they're done with you. So that close hard, close early, close often. And again, at the end of the appointment, just going in to close, close, close, that's being pushy.

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