Your Amazon PPC Questions Answered With Dr. Travis Zigler | #414

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2 years ago
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Serious Sellers Podcast Helium 10 Helium 10 Tools Bradley Sutton amazon ppc tacos tuesday

Today, we are going to have our monthly TACoS Tuesday program. In this episode, we welcome our host Carrie Miller, Sr. Brand Evangelist of Helium 10, and our Amazon and Walmart PPC expert, Dr. Travis Zigler of Profitable Pineapple Amazon Ads. They talk about Dr. Zigler’s insights and unique Amazon PPC strategies that work well for him and his clients. He also answers all your questions, like what is the best ad you can create for your Amazon brand? How do you find your initial keywords for PPC? Do you use dayparting? And more!

Carrie and Dr. Zigler also tackle Google ads and brand-building strategies for Amazon and Walmart businesses. So make sure you listen to this episode until the very end!

In episode 414 of the Serious Sellers Podcast, Carrie and Travis discuss:

02:30 – Dr. Travis Zigler’s Brief Backstory & Amazon Journey
05:40 – Winning Awards For Best Hacks And Best Speaker
06:35 – What Is The Best Ad That You Can Create?
08:25 – Utilizing Virtual Bundles And FBM Bundles
10:40 – How Do You Use Amazon PPC To Scale Your Business?
11:50 – Utilizing Pareto’s Principle For Amazon PPC Success
14:50 – How To Find Your Initial Keywords For PPC?
19:40 – AMA Question: Do You Implement Dayparting?
21:10 – AMA Question: What Niches Do You Find Your Strategy Fits Best?
23:10 – Single Ad Campaigns Is Dr. Zigler’s Preferred Strategy
23:50 – AMA Question: How Do You Track Different SKUs? Using Portfolios
24:25 – Product Differentiation Tips And Strategies
27:40 – AMA Question: When Do You Decide To Remove Keywords Vs. Optimizing Them For Better Results
29:40 – Google Ads Brand Building Strategies
36:10 – Targeting Competitors One By One
37:25 – Creating SEO Blog Content Around Your Competitors. Does It Work?
39:40 – The Advantages Of Sending Traffic To Amazon
41:00 – Does Their Agency Serve Smaller Sellers?
41:40 – How To Get In Touch With Dr. Travis Zigler
42:10 – Dr. Zigler’s Charities, Charity Work, And Foundations
47:00 – How To Submit Questions For TACoS Tuesday

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