"You Can’t Trust Amazon Data!” | SSP #416

Today, Bradley shares one of his recent case studies to look into the state of search volume nowadays and what’s going on with these Amazon data points (Brand Analytics, Product Opportunity Explored, and Search Query Performace). We also explain the discrepancies in the data between Amazon, Helium 10, and other tools. It is crucial that Amazon sellers understand search volume data and how to use it properly to prioritize their keywords and eventually “crush it” in their businesses. This episode has tons of value because you’ll learn how Bradley found out how search volume is being gathered and shown and what Amazon data point is the most valuable in the present time.

In this episode, Bradley also talks about why Brand Analytics is no longer his favorite Amazon data tool and how there is a new kid on the block to take its place in terms of accuracy. Curious to know what it is? Let’s start listening to find out!

In episode 416 of the Serious Sellers Podcast, Bradley discusses:

01:35 – “You Can’t Trust Amazon Data!” – Not Bradley’s Words
03:25 – Data Is Always Not Going To Be Perfect
05:00 – Let’s Talk About Search Volume And Why It’s Important
09:45 – Diving Into Amazon’s Product Opportunity Explorer
15:40 – Brand Analytics Is Not My Favorite Anymore?
16:40 – They New Kid On The Block: Search Query Performance
20:00 – Why Search Query Performance Is Better
21:00 – How Does Helium 10 Calculate Search Volume?
25:00 – The Advantages Of Using Tools & Amazon Data
26:00 – Discussing Bradley’s Search Volume Case Studies
30:10 – Is The Exact Number Important?
33:00 – Why Does Bradley Like The “Normalized” Data?
34:30 – Stay Tuned For Part 2 Of This Episode

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