Name: Amazon Search Query Performance, Brand Analytics, & More! | SSP #417
Uploaded: 2023-09-27T04:00:00+00:00
Duration: 31 min 15 s
Description: In today’s episode, you’re going to learn a lot of things that are going to knock your socks off! Bradley dives deep into search volume and how the Amazon algorithm calculates it. We talk about search

2 years ago

Serious Sellers Podcast Helium 10 Helium 10 Tools Bradley Sutton amazon search query performance brand analytics amazon product opportunity explorer

In today’s episode, you’re going to learn a lot of things that are going to knock your socks off! Bradley dives deep into search volume and how the Amazon algorithm calculates it. We talk about search funnel impressions, purchase documentation, and much more! Also, we’ll get an answer on why Brand Analytics is not Bradley’s priority for Amazon data anymore and how Helium 10’s data can work hand-in-hand with Amazon Search Query Performance and the Search Query Details section. At the end of the day, we are all very blessed to have all these data points from Amazon, and learning how to use them well with Helium 10 can supercharge your Amazon business. How cool is that? Pretty cool, I think.

In episode 417 of the Serious Sellers Podcast, Bradley talks about:

01:45 – Amazon Has Stepped Up On The Data Game
03:50 – Amazon’s Search Funnel Impressions
06:45 – Search Funnel – Purchases Documentation
09:50 – Testing It Out On Case Studies
12:30 – Why Brand Analytics Is Not My Favorite Anymore
13:40 – Comparing Brand Analytics Results To Search Query Performance
16:40 – How Search Query Performance Data Makes Sense With Helium 10’s Keyword Tracker
20:00 – How It Affects Product Targeting Ads
21:35 – How Search Query Performance Counts Actions Inside Amazon
24:30 – Understanding The Search Query Details Section
26:30 – What Are The Takeaways Of This Episode
27:30 – Using Helium 10 And SQP Hand In Hand Is The Key
31:00 – Amazon Sellers Are Blessed To Have All This Data