Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon | #SSP 424

In this episode, We’re back with another TACoS Tuesday episode where Helium 10’s Shivali Patel talks with Amazon PPC expert, Destaney Wishon of BetterAMS, to share her top recommendations and answers for common Amazon and Walmart PPC questions. Like campaign setups, using PPC or external traffic to get reviews, and the best ways to increase the organic rank for your product. We also learn the best ways how to monitor your conversion rates, CTRs, and CPCs for maximum efficiency. Learn whether you should run PPC for multiple products with the same category and search terms and gain valuable insights. Explore the perks of running branded campaigns and get tips for optimizing your existing Amazon PPC campaigns. Discover how vCPM can help you and learn how to understand order numbers in vCPM. Get answers to burning questions like how to reduce ACoS, if defensive product ads are profitable, and what the best ad placements are for new listings. Don’t miss out on this very information-packed episode!

In episode 424 of the Serious Sellers Podcast, Shivali and Destaney discuss:

00:17 – The Best Way To Launch A New Product This 2023
01:21 – Recommended Campaign Setups
02:50 – Using PPC Or External Traffic To Get Reviews
06:30 – How To Increase The Organic Rank For A Product
08:45 – Will Lightning Deals Help You Out?
11:00 – Conversion Rates, CTRs, and CPCs: What Should You Monitor For Efficiency
12:30 – 20 Different Product With The Same Category And Search Terms: Should I Run PPC For All Of Them?
13:30 – Talking About A/B Hero Image Testings & Sponsored Brand Ads
14:50 – Sponsored Brands Videos Traffic Compared To Sponsored Product Ads
16:00 – Tips To Optimize Your Existing Amazon PPC Campaigns
20:00 – Is Destaney Using vCPM, And How Did It Perform For Them?
21:30 – Running Auto Campaigns And Targeting Each Match Type In A Separate Ad Group
22:40 – How To Understand Order Numbers In vCPM
25:10 – Talking About Competitor Targeting Ads Strategies
26:40 – What Are The Perks Of Running Branded Campaigns?
27:30 – Campaign Structure Ranking – Single Keyword/ASIN Or Multi Keyword/ASIN
29:00 – Which Ad Types Drive The Most Sales?
29:40 – What’s The Best Way To Track Organic And Paid Relationships?
30:50 – What Do You Do If You Have High ACoS?
32:00 – What About Defensive Product Ads? Is It Profitable?
33:25 – How Do We Reduce PPC Cost If You Already Rank Well In Sponsored Ads
34:25 – What Will Be Your Launching Strategy For A New Product In The Bedding Category?
35:20 – Why Are We Getting So Manny Impressions And Clicks But Not Sales?
36:35 – What Are The Best Ad Placements For New Listings For Greater Exposure?
37:30 – How To Get In Touch With Destaney Wishon

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