Amazon PPC Q&A, Search Query Performance Reports, & More! | SSP #433

Are you looking to learn more about the world of Amazon advertising? Tune in to this special TACoS Tuesday SSP episode as we sit down and answer all your Amazon advertising questions with this month’s expert guest, Mansour Norouzi, Director of Amazon Advertising at Incrementum Digital. With years of experience in the industry, Mansour will share his key insights on the latest tips, Amazon PPC management rules, strategies, and best practices for successful Amazon advertising campaigns.

Learn the strategies and tactics to effectively manage and optimize your Amazon PPC. With Helium 10’s Amazon PPC Academy you’ll learn everything you need to effectively create, launch and optimize PPC campaigns. Designed for intermediate-to-advanced level PPC users, take your sales to the next level utilizing manual or automated tools and services.

In episode 433 of the Serious Sellers Podcast, Bradley and Mansour discuss:

01:45 – Get To Know Our Expert Guest, Mansour
05:00 – Using The Search Query Performance Report For Your Amazon PPC Strategy
12:00 – Rules Of Managing PPC And Exploring The Adtomic Platform
22:30 – Mansour’s Cap For Exact Campaigns
24:00 – Negative Keyword Thresholds
29:50 – Should I Optimize My Listing Before Running PPC?
31:30 – What Do We Do If 90% Of Our Sales Are Only From PPC?
32:30 – Is It Better To Narrowly Target Search Terms When Launching?
34:00 – Will The Performance Of A New Isolated Campaign Not Be As Good As The Original?
35:35 – What’s The Best Course To Learn Amazon PPC Professionally?
37:20 – Mansour’s 60-Second Tip
38:50 – How To Get In Touch With Mansour Norouzi And Incrementum Digital

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