Your Streaming Numbers Are Low? Why? Maybe You Don’t Have Fans. #musicbiz #musicstreaming

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Episode 581: This week we discuss the Hypebot article, The truth behind why you aren’t getting more streams, written by Randall Foster from Symphonic.

Low streaming numbers do not mean you have a music problem. It means you have an audience problem. It does not mean your music is bad. It means no one knows it’s there (if a tree falls in the forest and no one is there to see it fall- did it make a sound?). People are not interacting with your music because they don’t know who you are, nor do they care. Why should they?

If your streaming numbers are not growing, I would ask myself some very hard questions… we run through the questions.

Read the entire article at https://www.hypebot.com/hypebot/2023/09/the-truth-behind-why-you-arent-getting-more-streams-randall-foster.html

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for W.A.S.P. KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at:

email: me (at) mikebrandvold.com
Website: www.MichaelBrandvold.com

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As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.

He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.

Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”

Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2

email: [email protected]
Website: http://www.jaygilbertconsulting.com