Expanding To Retail & Google Business Profile Strategies – Part 1 | SSP #460

Welcome back to The Serious Sellers Podcast! In our latest episode, we had the pleasure of hosting a special guest for the fourth time. Norm Farrar, a seasoned expert in the Amazon industry, joins us to discuss some exciting topics and share valuable insights. Tune in to discover what Norm has been up to lately, including his strategies for getting Amazon or E-commerce brands into retail stores and the latest strategies in marketing your brand inside Google Business Profile.

Is your brand or product ready for retail? Norm delves into this question, providing practical advice and highlighting the importance of being prepared before taking the leap. Additionally, he shares his experiences and candidly talks about the challenges faced when dealing with certain buyers in the retail industry. Norm also brings us up to speed on the latest developments with Google My Business and Google Business Profile. Find out what’s new and how these tools can enhance your online presence and increase visibility for your brand.

Make sure to stay tuned for Part 2! It’s an episode you won’t want to miss!

In episode 460 of the Serious Sellers Podcast, Bradley and Norm discuss:

01:09 – Another 4-Time Guest In The Serious Sellers Podcast!
02:52 – What Norm Been Up To Lately?
03:36 – Getting Amazon Brands Into Retail Stores
07:34 – Consider Independent Retail Stores
15:33 – Is My Brand Or Product Ready For Retail?
20:46 – “Some Buyers Are Jerks”
22:30 – What’s New With Google My Business / Google Business Profile?
30:59 – Norms Healthy Habits & Hobbies Outside The Amazon Grind
32:52 – Make Sure To Upgrade To Google Analytics 4
34:04 – Stay Tuned For Part 2!

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