The Genius Marketing Strategy Behind Nike's Unforgettable Brand by Steve Jobs #apple #entrepreneur

But the best example of all and one of the greatest jobs of marketing in the universe has ever seen is Nike Remember Nike sells a commodity They sell shoes And yet when you think of Nike you feel something different than a shoe company And their ads as you know they don't ever talk about the product They don't ever tell you about their air soils and why they're better than Reebok's air great athletics That's who they are

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