Amazon / Walmart AI Search, FTC Case Update, and Keyword Tracking Training | Helium 10 Buzz 10/5/23

This episode is buzzing with fascinating updates and insights into the world of E-commerce, with a special focus on AI revamps and search experiences on platforms like Amazon and Walmart.

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

Amazon planning major AI revamp that will change the search experience
https://searchengineland.com/amazon-revamp-change-search-experience-432913

Walmart experiments with generative AI tools that can help you plan a party or decorate
https://techcrunch.com/2023/10/04/walmart-experiments-with-new-generative-ai-tools-that-can-help-you-plan-a-party-or-decorate-a-space/

TikTok halts e-commerce service in Indonesia following ban
https://www.cnbc.com/2023/10/04/tiktok-halts-e-commerce-service-in-indonesia-following-ban.html

Report: Amazon made $1B with secret algorithm for spiking prices Internet-wide
https://arstechnica.com/tech-policy/2023/10/report-amazon-made-1b-with-secret-algorithm-for-spiking-prices-internet-wide/

Serious Sellers Podcast #497 – Amazon Vine 101 + Changes to the Vine Program!
https://www.helium10.com/podcast/amazon-vine-101-changes-to-the-vine-program/

Etsy "experiments” lead to loss of income for many Sellers. Sellers noticed a significant decrease in sales without knowing why. After the issue began to be addressed in Etsy Forums, sellers did not know whether it was a technical problem or an "experiment".
https://www.ecommercebytes.com/C/letters/blog.pl?/pl/2023/10/1696187388.html

Shopify CEO discouraging staff from side hustles that divert attention from company
https://torontosun.com/business/money-news/shopify-ceo-discouraging-staff-from-side-hustles-that-divert-attention-from-company
Lastly, we delve into the ins and outs of Helium 10’s Keyword Tracker and it’s boost button which allows you to track your keywords 24 hours a day in various browsing scenarios, a tactic endorsed by none other than Manny Coats, the founder of Helium 10. We discover the direct impact of inventory levels, keyword ranks, and inventory heat maps on your page views and impressions. To top it all off, we'll teach you how to prepare for the unexpected by setting up alerts for sudden drops in keyword ranks and understanding how your inventory location might affect shipping times. This episode is packed full of insights, strategies, and revelations that every serious seller must know - so get ready and join us for the ride!

In this episode of the Weekly Buzz by Helium 10, Bradley discussed:
01:12 - Amazon AI Search
04:02 - Walmart AI Search
07:11 - TikTok Shop Closes
07:45 - Secret Amazon Algorithm?
12:42 - Amazon Vine New Prices
13:34 - Etsy Testing Troubles
14:55 - Shopify Side Hustle
16:15 - Catch Helium 10 In Rumble
16:30 - ProTraining Tip: Boosted Keyword Tracking in Browsing Scenarios
28:52 - Keyword Fluctuation & Inventory Impact on Amazon Rankings