Name: Post Amazon Prime Day PPC Strategies, Video Ads, & AMA | SSP #474
Uploaded: 2023-10-11T17:00:00+00:00
Duration: 38 min 24 s
Description: In this special TACoS Tuesday episode in SSP, we dive deep into the world of Amazon PPC strategies with Melissa Davis, a Fiduciary Account Manager with Profitable Pineapple Ads. She has 8 years of exp

2 years ago

Podcasts Serious Sellers Podcast Helium 10 Helium 10 Tools Bradley Sutton amazon PPC Amazon Prime Day amazon advertisment

In this special TACoS Tuesday episode in SSP, we dive deep into the world of Amazon PPC strategies with Melissa Davis, a Fiduciary Account Manager with Profitable Pineapple Ads. She has 8 years of experience in managing Amazon PPC. In this episode, Melissa shares her valuable insights on the main strategies for Prime Day. We also discussed the key performance indicators (KPIs) to consider when stopping a campaign based on your PPC strategy and answered other burning Amazon PPC questions that the community asked live.

Melissa provides valuable tips on video ads, highlights what’s working and what’s not. Furthermore, she shares her top things to do when taking over a new account and sheds light on when it’s appropriate to consider DSP and what an acceptable minimum spend on DSP is. We wrap up the episode with Melissa’s advanced Amazon PPC tactics and her expert advice on building a solid Amazon storefront, whether you have one product or multiple. Don’t miss out on this insightful TACoS Tuesday Amazon PPC ask me anything episode!

In episode 474 of the Serious Sellers Podcast, Carrie and Melissa discuss:

01:59 – Melissa’s Background
04:26 – Main Strategies For Prime Day
06:23 – How To Control ACoS In A New Listing
11:05 – What KPIs Do You Use To Stop A Campaign Based On The Underlying PPC Strategy?
12:16 – Using Top Of Search Boost
13:10 – Insights On Video Ads, What’s Working And Not
16:06 – Top Things To Do When Managing A New Account
20:18 – When Should You Consider DSP?
21:58 – What Is An Acceptable Minimum Spend On DSP?
22:40 – Do We Need To Calculate Your Bid Price Or Choose Suggested Price?
23:52 – How To Determine What PPC Costs Are Going To Be
26:36 – Keyword In Exact-Match, Is It Better To Negate It From Phrase Match?
28:01 – Advanced Amazon PPC Tactics
29:54 – How To Build A Solid Amazon Storefront
33:30– Building Your Storefront If You Only Have One Product
37:40 – How To Get In Touch With Melissa Davis