From IT Consultant to E-Commerce Trailblazer: The Mr. Lawson Story

Mr. Lawson started SimpliSync 3 years ago with no prior experience in e-commerce. Through determination to solve a need for Amazon sellers, Mr. Lawson has grown SimpliSync into a successful management company.

As Founder and CEO, Mr. Lawson now directs strategy and growth for a company serving dozens of vendors nationwide. SimpliSync has expanded by providing advanced software and stellar customer support to streamline order management across sales channels.

Mr. Lawson conceived the idea while consulting in IT. Hearing clients voice headaches managing Amazon and other platform inventories, he saw an opportunity. Mr. Lawson self-taught the technology, funded an initial software solution, and made connections among Amazon sellers.

By consistently re-investing in engineering and talent, Mr. Lawson built an agile company fixated on usability, flawless integration, and delivering seller peace of mind. When not planning long-term, Mr. Lawson spends time in SimpliSync's forums getting direct customer feedback.

Mr. Lawson's vision ahead is expanding SimpliSync's unified data and operations capabilities to additional major e-commerce platforms. But he remains dedicated to serving the Amazon sellers who catalyzed the business with the most sophisticated and affordable solution possible.