Amazon Search Query Performance & Product Opportunity Explorer Deep Dive | SSP #485

Today, we have a special Serious Sellers Podcast episode where we recap our latest fireside chat with Amazon. Our guests are Francesca Smith and Julia Hiltzik, Senior Growth Consultants at Amazon, and they are members of the team behind Brand Analytics, Product Opportunity Explorer, and Search Query Performance! And for the first time ever, Amazon is “opening the hood” and letting us know how these data points are collected and used. Tune in and learn how you can leverage unique Amazon data points in conjunction with Helium 10 to level up your business.

In episode 485 of the Serious Sellers Podcast, Bradley, Francesca, and Julia discuss:

00:28 – Why This Is A Special Episode
01:26 – Search Query Performance Brand View
04:27 – Search Query Performance ASIN View
05:10 – Search Query Details
06:50 – Search Analytics Search Volume Is Now Denormalized!
09:10 – What Counts Towards Search Volume
11:05 – What Does Not Count?
12:00 – What Counts For Products With Variations?
15:10 – Difference Between Helium 10 And SQP?
17:30 – How Is Search Query Score Calculated?
19:00 – How Does Product Opportunity Explorer Work?
21:26 – Product Opportunity Explorer: Search by Keyword or ASIN
23:12 – Product Opportunity Explorer: Keyword Niche
24:40 – Product Opportunity Explorer: Search Terms Tab
26:58 – What Is Unit Sold Data Based On?
27:45 – Download Feature Now Available In Product Opportunity Explorer
28:30 – Niche Details: Insights
30:15 – Niche Details: Trends
30:56 – Brand Analytics x Helium 10
34:39 – Search Query Performance x Helium 10
37:15 – Q&A with Francesca And Julia
41:20 – Get Your Tickets For Amazon Accelerate Event

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/video