Take Risk off the Table to Sell More Effectively

To sell more effectively, it is important to de-risk the purchase for customers by offering formal or informal techniques, such as refunds or opt-outs, depending on the complexity of the product being sold.

1. 00:00 💡 To sell more effectively, it is important to de-risk the purchase by taking some risk off the table.

2. 00:52 💡 To sell more effectively, it is important to de-risk the purchase for customers by offering formal or informal techniques, such as refunds or opt-outs, depending on the complexity of the product being sold.

3. 01:20 💡 Teach manual factory workers how to operate robotics equipment to reduce risk and avoid costly mistakes.

4. 02:08 💡 Offering an insurance package with equipment purchases eliminates the risk of costly damages for customers and increases sales.

5. 03:17 💼 To sell effectively, it is important for a company's CEO to personally engage with customers, attend quarterly business reviews, and be readily available for communication.

6. 04:27 💼 Taking risks off the table and offering exclusive benefits can greatly influence customers to make deals and form partnerships.

7. 05:13 💡 Taking risk off the table is an effective strategy for selling, and a webinar on de-risking would be beneficial.

8. 05:58 💡 Create a tool set of de-risking options for salespeople to use, so they don't constantly need permission to sell, ultimately bridging the gap between customer intent and action.