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Funny content is memorable content — a good laugh can go a long way in building your brand.
Have you ever come across funny content like a meme or a video that you still remember today?
Humour helps your brand to stand out, and it also creates an emotional connection with your audience that will result in higher brand recall. They’re also great if you’re looking to market on social media — think memes.
Here’s why you should do it.
The case for making funny content
Funny content is memorable
Imagine you’re at a party with three people. One person talks about the weather, another complains about his job, while the other tells a brilliant joke that makes you laugh. Who will you remember the most? Surely, it’s the one that makes you laugh.
The same can be said about your content. Why be boring when you can be funny? Your audience will remember your brand for making them laugh or smile, and sometimes they can be great conversation starters too — which leads us to the next point.
Funny content gets shared more often
One of the reasons for people to share content on social media and other platforms is to bring valuable and entertaining content. That's why grabbing your audience's attention and evoking a strong enough emotion is crucial for them to take action.
Humorous content that evokes awe, laughter, and joy makes it more likely to be shared than those who evoke negative emotions, such as sadness or anger. If that’s the case, it can be said that humorous content is more likely to go viral. One example is the "Old Spice" commercial below: