@LinkedIn, now with 1 billion users, is introducing its latest #AIefforts, including personalized #d

@LinkedIn, now with 1 billion users, is introducing its latest #AIefforts, including personalized #digests for reading content and #AI that helps users write their own content. The new tools will be rolled out to Premium users and will appear in three areas: enhancing feeds, digesting linked articles, and applying them to #jobhunting experiences.

The #longterm plan is to evaluate how these #AI tools are used to determine how to expand them more. Gyanda Sachdeva, VP of product management at #LinkedIn, confirmed that other media, such as video, is on the roadmap for receiving generative AI treatment.

These new #features will be powered by @OpenAI, the #AI giant that is now 49% owned by @Microsoft after investing tens of #billions of dollars in the startup. #LinkedIn is using #OpenAI #APIs from @Azure, tapping #OpenAI's Large Language Models and GPT-4, combined with LinkedIn's proprietary data to create generative AI outputs that are personalized to the individual.

@LinkedIn declined to describe what part of the experience is unique to LinkedIn's work and what would be credited to @OpenAI, but the result is essentially like a version of ChatGPT that is meant to be personalized to users. When two different people see the same article on LinkedIn, if they each choose to use the AI tool to summarize that article or craft a comment about it, the AI will look at the individual's #professional #profile and other #activities on the site to present a summary relevant to that person.

For users who don't want to know what they already know, LinkedIn gives users options to ask questions related to the text to get other kinds of summaries.

#LinkedIn has been developing #AI tools to help overcome #challenges in social media engagement, particularly for professional connections. These tools are designed to encourage more clicks and creations, resulting in increased time spent on the site. Additionally, these tools keep LinkedIn in the conversation, as everyone is looking for AI components. Generative AI has proven to be a catnip for engagement, but it can also open the door to other usage, such as providing interesting insights and networking opportunities.