Tactical Prospecting: Insights from the Sales Professional Survival Guide

Rick Nuske is a business owner who learned a valuable lesson from Mike LaRusso's book, "The Sales Professional Survival Guide". He discovered that instead of focusing solely on making sales, it is important to prioritize tactical prospecting.
Through the alliance prospecting process and data analysis, he found insights into what works and what doesn't in prospecting, allowing him to focus on effective tactics.

Primary Topic: Importance of Tactical Prospecting

- Definition of tactical prospecting
- Importance of focusing on tactical prospecting in business
- Perspective of guest, Mike LaRusso, on tactical prospecting
- Use of data and data analysis in tactical prospecting
- Alternative methods and tactics for hunting new business
- Application of tactical prospecting in the host's own business
- Recommendation for a book on tactical prospecting
- Personal realization and excitement about the potential impact of tactical prospecting

Primary Topic: Tactical Prospecting Process

- Overview of the alliance prospecting process
- Use of data analysis to identify effective prospecting methods
- Referral generation as a prospecting method
- Experimenting with different prospecting channels to find what works
- Applying principles of the sales professional survival guide to improve results
- Attracting target audience and best prospects through tactical prospecting
- Transformational potential of the sales professional survival guide interview

Primary Topic: Implementation and Results of Tactical Prospecting

- How to implement tactical prospecting
- Impact of tactical prospecting on finding more customers, clients, and patients
- Making prospecting more systematic and impactful
- Transformational potential for business through tactical prospecting
- Hopeful takeaway of value from the discussion and potential impact on business

BOOK LINK BELOW:
https://amzn.to/3MxFnJA

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