Charlie Whyman, B2B Marketing Strategist, on the evolution of sales and marketing.

Charlie Whyman, B2B Marketing Strategist, on the evolution of sales and marketing.

Marketers, wake up! It’s time to start being more curious about your audience.

How can you possibly expect to create meaningful and effective campaigns if you don’t even take the time to understand the people you’re trying to reach?

It’s a disgrace that so many marketers still rely on superficial demographics and outdated assumptions to guide their strategy.

Do you really think that age, gender, and location are the only things that matter when it comes to your target audience?

Newsflash: your audience is made up of real human beings, each with their own unique experiences, values, and motivations.

And if you don’t make an effort to understand these things, you’re going to be missing out on some major opportunities to connect with and engage your audience.

It’s not enough to just send out a generic email blast or run a Facebook ad and hope for the best.

You have to be proactive in seeking out and listening to the voices of your audience.

Talk to them directly, ask them questions, and really pay attention to their responses.

Use social media and online communities to get a pulse on what people are thinking and feeling.

And don’t be afraid to challenge your own assumptions and biases – they might be holding you back from seeing the full picture.

Marketing is about more than just selling products and services.

It’s about building relationships and creating value for your audience.

And that requires a level of curiosity and empathy that too many marketers seem to be lacking.

So start asking more questions, and start showing your audience that you truly care about them.

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