Aera CEO Fred Laluyaux explains why AI-powered Decision Intelligence means better decisions!

Fresh from Aera Technology's AreaHub23 event last week, the company's first Decision Intelligence Summit, CEO Fred Laluyaux joined me to explain what Decision Intelligence means in 2023, how it benefits by and yet differs from the generative AI craze, the latest IDC research on how companies are making better decisions, why it is now a critical business initiative, and more!

Aera Technology https://www.aeratechnology.com is the Decision Intelligence company that is transforming enterprises with AI for decision automation. Aera Technology has been powering Decision Intelligence solutions since 2017.

I first met Aera's CEO Fred Laluyaux when he visited Australia in 2018, and wrote about our meeting and video interview in an article titled: "VIDEO Interview: Aera CEO explains the revolution cognitive AI technologies are bringing". https://itwire.com/business-it-news/business-intelligence/video-interview-aera-ceo-explains-the-revolution-cognitive-ai-technologies-are-bringing.html

We then spoke again last year in an article titled: "VIDEO Interview: Fred Laluyaux explains Decision Intelligence, how it helps and why it matters" https://itwire.com/business-it-news/business-intelligence/video-interview-fred-laluyaux-explains-decision-intelligence,-how-it-helps-and-why-it-matters.html

Both of those videos are embedded at the end of this article, but I also spoke with Fred earlier last week, on the back of the company’s AeraHUB 23 event https://aerahub.vesevent.com. Live from Manhattan on November 9, 2023, and now available to experience on-demand, the event brought together the innovators, thought leaders, and business champions who are at the centre of deploying AI for decision automation.

If you choose to watch the event, you'll see an exclusive presentation of new research from IDC on AI and decision automation, you'll see and hear Decision Intelligence success stories from practitioners and executive leaders at global brands, you'll get an overview of the new generative AI capabilities on the company's flagship "Aera Decision Cloud" - and more.

IDC's contribution was significant: its Aera-commissioned white paper titled "What Every Executive Needs to Know About AI-Powered Decision Intelligence” https://meet.aeratechnology.com/idc-what-every-executive-needs-to-know-ai, a global survey of Fortune 1000 companies which found decision velocity and AI-enabled decision making are key factors in value generation, revealing 75% of executive, VP, and director-level respondents expect to gain significant or very significant improvements if investments in Decision Intelligence initiatives are made.

More details on the white paper, Aera Technology, the AeraHub23 event and more, but first, let's watch my video interview above from last week with Aera CEO Fred Laluyaux!

In the white paper, IDC examines how enterprise decisions are made and the challenges and opportunities involved in achieving better decision making. The research identifies common characteristics of enterprises with decision velocity — defined by IDC as the speed at which a decision-making process can be executed within a set of enterprise controls — and the connection to business value and competitive differentiation.

Dan Vesset, https://www.linkedin.com/in/danvesset/ IDC's Group VP of Analytics and Information Management said; “While today’s headlines speculate about potential benefits and the future of AI, our research indicates that leading organisations are using AI, analytics, and data to generate value for their customers, employees, partners, investors, and communities.

“What unites these organisations are clear goals and KPIs to measure them, investments to accelerate decision velocity, and pragmatic use of enabling AI, analytics and data technologies and skills.”

The IDC research highlights responses from those that have connected or integrated IDC’s six steps of a decision-making process https://blogs.idc.com/2023/10/23/why-how-and-what-of-ai-powered-decision-intelligence/ (deemed “leaders”) — and those that have not (“followers”), uncovering the value of Decision Intelligence in enterprise AI initiatives. IDC cuts through the hype associated with AI, revealing findings that support Decision Intelligence and its ability to deliver return on investment in AI, analytics, and data.

More information from Aera Technology on the IDC research is at my article here:

(link coming shortly)

- View ‘live’ highlights of AeraHUB 23 https://aerahub23.com/
- Download the IDC white paper, “What Every Executive Needs to Know About AI-Powered Decision Intelligence” https://meet.aeratechnology.com/whitepaper/idc-what-every-executive-needs-to-know-ai

Here's my 2022 video interview with Fred Laluyaux:

https://www.youtube.com/watch?v=XZLdFPCfAJA

Here's my 2018 video interview with Fred:

https://www.youtube.com/watch?v=n8g_JsmiQTI