Flex Those Marketing Muscles with Charles Atlas

Hey, it's Joe Justice, host of the Kanawha Valley Hustlers podcast. Today, I'm diving into a fascinating marketing story from the 1920s. Charles Atlas, a bodybuilder in a pre-bodybuilding era, faced challenges in a changing post-industrial world. Despite initial success, he wasn't hitting the heights he aimed for until he teamed up with marketing genius Charles Roman.

Atlas's physique was impressive, but Roman saw the potential to market beyond the typical fitness audience. They introduced the Dynamic Tension system, rebranded Atlas as the former "97 pound weakling," and strategically targeted comic book readers – boys aspiring to strength and heroism. The unconventional approach worked, propelling Atlas to household name status.

The key takeaway? Know your target market. Understanding who wants your product is crucial. As we head into 2024, remember: Embrace your target market, work with them, and watch your growth soar. This is Joe Justice, reminding you to hustle hard, hustle smart, and always hustle with a smile. Bye-bye for now.