Walmart Beta Programs, Google Ads, & AMA | SSP #513

Get ready to take your Walmart selling game to the next level! Our brilliant guest, Michal Chapnick, a Walmart expert, talks about Walmart’s ad certification, the unveiling of innovative beta programs, and the integration of Google ads into promoting your Walmart products. She’ll also shed light on Walmart’s commitment to third-party sellers through initiatives like fee discounts and personalized product suggestions. This is the inside scoop you need to unlock the potential of Walmart’s marketplace and see your sales soar.

Discover the power of Google ads in driving traffic to Walmart and how it can work wonders for your brand exposure. Dive into the advantages of Walmart’s SEM program and learn why it may be more beneficial than directly sending Google ads to Walmart. Michal reveals the abundant opportunities awaiting sellers at Walmart Canada and uncovers the potential impact of beta programs, such as brand stores, on your sales figures. This Walmart Wednesday episode is packed with insights and advice for those seeking to extend their business reach on Walmart.

As we approach Q4, the busiest time for e-commerce, Michal shares her expertise on maximizing your sales during this hectic period. From planning and implementing promotions to optimizing your listings and enhancing customer service, we’ve got you covered. Uncover the impact of the beta version of coupon codes and the power of video ads in holding customer attention. We wrap up our episode by acknowledging all the diligent sellers out there and remind you to make the most of the opportunities available on Walmart’s platform, particularly during the holiday season. Buckle up for a wealth of knowledge, and best wishes for a profitable Q4!

In episode 513 of the Serious Sellers Podcast, Carrie and Michal discuss:

00:00 – Selling on Walmart Updates and Opportunities
03:13 – BIS Mentor and Customized Suggestions
06:07 – The Growth and Opportunities With Walmart
12:35 – Walmart’s Influence on Black Friday Sales
15:23 – Running Ads for Walmart Benefits
19:17 – Opportunities for Selling in Walmart Canada
23:53 – Promoting Walmart Sales With Coupons and Videos
31:56 – Optimizing Keywords With Helium 10
33:24 – Q4 Selling Tactics and Appreciation

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► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq