Soul of the EveryMan - Why BE GOOD??

Being good means following the rules, playing fair, and doing unto others as you would have them do to you.
But why?
Often the motive is a selfish one, an unspoken “Quid pro Quo” or “This gets that”.
If I am good, we reason, then good will come to me.
We deserve it.
But this is FALSE.
Life does not care if we are good. Bad things come regardless. Good is not a reward.
Bad is not a punishment.
We discuss. . .