BERNAYS | Master of Propaganda & Mind Control

Why do we behave in some particular ways?
Why do we buy sudden stuff?

Documentary: Masters of Mind Control Propaganda.
Edward Bernays, BBC Century of the Self
FAIR USE NOTICE FOR EDUCATIONAL PURPOSES

The Original Influencer
An uncanny ability to mould public desire made Edward Bernays one of the 20th century’s most influential – yet invisible – characters, the architect of modern mass manipulation.

https://www.historytoday.com/miscellanies/original-influencer

Bernays’ methods, however, opened a new chapter in public relations, a profession that he and others pioneered in the 1920s. Bernays was not the first man in the field. There were a handful of others before and beside him, notably his great rival Ivy Lee. Bernays, however, may have had the greatest impact. He bolstered the new profession with theory, gave it a philosophical framework and processed the findings of the blossoming psychological disciplines by coming up with new methods of manipulating the public. Although practically invisible to the outside world, Bernays became an influential architect of modern mass persuasion techniques, which continue to inspire the PR industry. Harold Burson, CEO of Burson-Marsteller, one of the world’s largest PR enterprises, was quoted in the 1990s as saying: ‘We’re still singing off the hymn book that Bernays gave us.’