Power Partnerships: Unleashing the Potential of SaaS Go-to-Market Strategies with Barrett King

Join John Golden and Barrett King as they explore the changing landscape of go-to-market strategies for SaaS companies. Witness the shift from traditional sales to digital marketing and the rise of partnerships as a key growth driver.
The age of original sales (00:00:00)
The speaker discusses how sales used to be done in person, with consumers going to a location to learn and buy a product.

The age of marketing (00:02:28)
The speaker explains how marketing evolved from traditional sales to digital marketing, focusing on educating buyers before deciding.

The decade of an ecosystem (00:02:55)
The speaker talks about the current trend of partnerships being a core part of go-to-market strategies, where partnerships help validate a brand and expand its reach.

The importance of being intentional in conversations (00:09:08)
Speaker 2 discusses the importance of being intentional in conversations, particularly in discovery calls, and how it helps curate the conversation and build meaningful connections.

The value of validation in sales calls (00:10:03)
Speaker 1 emphasizes the importance of validating what the person said in a sales call as a mark of respect and how it creates a positive feeling of being listened to.

Hyper personalization in go-to-market strategies (00:11:35)
Speaker 2 talks about the shift towards hyper-personalization in go-to-market strategies, both in marketing and sales, and how it leads to better ROI and reduces noise.

The importance of partnerships in go-to-market strategy (00:17:59)
The speaker discusses the benefits of incorporating partnerships into a go-to-market strategy, citing higher retention rates and increased customer value.

Building trust with partners (00:19:00)
The speaker emphasizes the role of trust in partnerships, stating that partners often have a deeper relationship with customers and that borrowing trust from partners is crucial.

Tips for a successful go-to-market strategy (00:19:23)
The speakers provide tips for a successful go-to-market strategy, including targeted content marketing, supporting salespeople, and starting with realistic partnership goals.

https://salespop.net/
SalesPOP!: A modern digital magazine aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multi-media platform, we bring you live sales expert interviews with top professionals, giving you pro tips on how to be more successful in sales.
----------
Thank you for watching this video. Please share it. Leave your comments below.
----------------
🎯 Don't Forget to SUBSCRIBE to Our Channel!
SalesPOP! https://www.youtube.com/c/salesPOP
--------------------------------

Where to follow and find more Sales Pro advice:

➽ Sales Professional Interviews: https://salespop.net/media/sales-expert-insights-series/
➽ SalesChats: https://salespop.net/media/saleschats/
➽ Facebook: https://www.facebook.com/RealSalesPOP
➽ Twitter: https://twitter.com/realsalespop
➽ LinkedIn: https://www.linkedin.com/showcase/sales-pop/

➥➥➥ Check Out Some of Our Previous videos! ➥➥➥

❤️ The Challenge of Finding Your Purpose with Drexwell Seymour
↘️ https://youtu.be/WhXR70eiTGk

❤️How To Live And Lead On Purpose with Amy Wong
↘️ https://youtu.be/LcZU00zvqnU

❤️ How We Can Use Cognitive Science To Design Better Brand Experiences with Sandeep Dayal
↘️ https://youtu.be/1-8j8Cz2NpI

❤️ How to Pivot In Your Career Successfully with Nick Collins
↘️ https://youtu.be/lorH8_7tMzA

❤️ How To Stop Insanity From Less Than Five-Star Employees with Danielle Mulvey
↘️ https://youtu.be/RP60m1nRqRI

#salesinterview
#BarrettKing
#gotomarketstrategy