News channel hires models in skimpy clothes to boost ratings

In recent years, Albanian news stations have been making headlines for their unconventional approach to news broadcasting, which includes hiring female news anchors and reporters in revealing outfits. This trend has garnered attention and criticism, with some arguing that it is exploiting women for ratings and others supporting the idea that it is a form of freedom of expression.

One notable example is Zjarr TV, an Albanian news channel that has gained attention for its risqué news broadcasts

The channel's female anchors have been seen wearing revealing jackets on-air, and their performances have been viewed tens of thousands of times on social media platforms like Twitter

Zjarr TV's owner has defended the choice to have female anchors wear revealing outfits, stating that "we don't sell sex, we reproduce the news as it is. It's both symbolic and good publicity"

Another instance is a video of two Albanian female news anchors wearing revealing jackets on-air, which was shared on Twitter and viewed thousands of times
However, a reverse Google image search revealed that the footage was first aired on an Albanian TV channel years before the COVID-19 pandemic

While these examples highlight the controversial nature of Albanian news stations' approach to hiring female news anchors and reporters, it is essential to consider the broader context of the Albanian media landscape and the challenges faced by women in the industry. Further research and analysis of the situation would be necessary to determine the underlying reasons behind this trend and its impact on the audience and the industry as a whole.