Drainage Marketing | Lead Generation For Drain Unblocking

Are you running a drainage fim and want more leads? Watch this video to find out how...

Is your trades business making less than £20,000 a month? Book a call today and we can help you fill up your teams diary and consistently hit 50-100k a month - https://onebasemedia.co.uk/get-more-leads/

Optimise website content with Surfer SEO - https://get.surferseo.com/s1zb7sz610q5
Optimise Google business Profile - https://www.gmbeverywhere.com/?via=obm

Anyway, on with the video…

In this video, we're excited to walk you through the remarkable success story of one of our valued clients, a drainage contractor who was paying a hefty £83 per lead before joining forces with us.

📈 Cutting Costs, Doubling Results

Our client approached us with a common challenge in the drainage industry – high lead costs. We accepted the challenge and, after optimising their Google Ads campaign, we successfully halved their cost per lead. The outcome? More work, more clients, and a thriving business.

💡 Strategic Keyword Management

The first key to our success was a meticulous analysis of the keywords triggering their ads. We discovered that terms like "one shot" and "fluid" were attracting clicks but not conversions, as users were actually seeking drain cleaning products. To rectify this, we added these terms as negative keywords, ensuring our ads reached the right audience.

🎯 Location-Based Optimisation

Identifying regions with the most cost-effective conversions was the next step. By increasing our bid percentages in these high-converting areas, we maximised our reach in locations where the leads were flowing in at the best possible cost.

🌐 Revamped Landing Page for Conversions

A deep dive into the client's landing page revealed a missed opportunity. Initially, the page merely listed services, missing out on the chance to showcase unique selling propositions (USPs) and the benefits of choosing our client's services. After a thoughtful redesign focusing on highlighting USPs and benefits, landing page conversions soared, translating into a significant increase in leads.

📊 Results Speak Louder

With these strategic adjustments, our client not only saved on advertising costs but also experienced a substantial boost in leads.

The business is now growing rapidly, thanks to a well-crafted Google Ads campaign tailored to the unique needs of a drainage contractor.

This strategy also works great for for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and many more in the trades industry.

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Other Videos You Might Be Interested In Watching:

👉 Google Ads Location Targeting - Change location & Get More Leads - https://www.youtube.com/watch?v=Hwmu2z8Xres
👉 Service Businesses - £99 Google Ads With £3901 Profit - https://www.youtube.com/watch?v=gnaAfaP3RPs&t=3s
👉 Landscaper SEO - £772,000 Of Landscaping Leads With Zero Ad Budget - https://www.youtube.com/watch?v=4SOiLY1wg6s&t=1s

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We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too!

For Collaboration and Business enquiries, please use the contact information below:

📩 Email: [email protected]
🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166

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Disclaimer: We do not accept any liability for any loss or damage which is incurred by you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your own research. © One Base Media