#029 | Erika Severini | ENG – unexpected global virality, Nordic vs Mediterranean culture & more

What is it like to post a video that unexpectedly gets 60+ million views?

I talk to Paid Search Specialist Erika Severini about her very multicultural upbringing, her Italian and Finnish roots, what differentiates Nordic and Mediterranean cultures, the combination of AI and search engines, how she went viral on TikTok, and much more.

Spotify: https://open.spotify.com/episode/5WvTyvXN1KJJ9ZUmnGwL7m
Apple Podcasts: https://podcasts.apple.com/se/podcast/yoshis-podcast/id1662594494?i=1000623319062
YouTube: https://youtu.be/IdxNxBi9p9Q