Gucci Ancora - The Spring Summer 2024 Runway Fashion Show

"The Gucci Ancora Fashion Show 2024, which translates to ‘Fall in love with fashion again with Gucci’, has been unveiled. The Italian word ‘Ancora’ means ‘again’, ‘still’, and ‘yet’. In the words of Sabato De Sarno, it represents something that was not enough for you, that you want more of, like a kiss from the person you love. He says that’s what this collection does, combining elements of fashion that he loves and never gets tired of with Gucci’s incredible history."
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"If Alessandro Michele’s Gucci was all about ‘Maximalism and a geek-chic aesthetic’, De Sarno’s Gucci is described as ‘minimalist and essentials-only’. This runway showcased his calm and refined designs. When you think of Gucci, there are certain colors and designs that come to mind. But it’s back to basics, with desaturated, muted colors instead of vibrant primary colors, and minimal logo play. It was as if they had stripped Gucci down to its essence. It was also a nod to the recent trend of ‘Quiet Luxury’.
Vogue wrote, “Sabato De Sarno has opened a new chapter for Gucci. Gone were the colorful, green-embellished patterns of his predecessor, Alessandro Michele. Most of the 55 looks in the collection used monochromatic colors and stuck to streamlined silhouettes.” The styles were described as comfortable and wearable, yet bold and elegant."
Text by "‘Gucci Ancora Fashion Show’ at Milan Fashion Week
— Sabato De Sarno, the New Face of Gucci" published onVIIM, October 6, 2023 from Medium.com
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