Etsy 'Gift Mode' AI Tool Promoted in Big Game Ad

Etsy's going all in on its new AI-based tool "Gift Mode" that uses machine learning to recommend shoppers products for recipients. The company has been heavily promoting Gift Mode on social media the past week, and purchased ad time during the biggest sports broadcast event of the year.
https://www.etsy.com/gift-mode
https://youtu.be/AepPwenZGwE?si=HGLxYiz_qET8P90f
https://www.retaildive.com/news/etsy-launches-gift-mode-ai-recommendation/705563/
https://techcrunch.com/2024/01/24/etsy-launches-gift-mode-a-new-ai-powered-feature-that-generates-200-gift-guides/
https://community.etsy.com/t5/Announcements/Updated-2-1-Get-a-sneak-peek-at-our-BIG-plans-for-2024/m-p/144678811/highlight/true#M1925
https://www.instagram.com/etsy/
https://www.etsy.com/legal/policy/etsys-share-save-terms/1162874007996
https://www.adweek.com/brand-marketing/etsy-super-bowl-58-ad-commercial/

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