The Backlink Dilemma: Decoding Content Length Impact with 10,000 Articles

Will writing longer-form content get you more backlinks? We looked at 10,000 popular articles around the web. We based “popular” off search traffic and social shares. The reason we selected popular articles is because articles that aren’t popular in many cases have little to no backlinks. We found that longer-form articles that are 4,000 plus words don’t generate as many backlinks. And if the content is too short, the same issue. Here are the content lengths that generated the most backlinks. So, what content length should you target? Well, you could use the chart above as a rule of thumb. But what you really should do is make the article long enough or short enough to get your point across. If you covered everything that the reader would want to know, you don’t need to add extra words for no reason.
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