Cybersecurity + Marketing with Matt Loria | Episode 6 | Bullhorns & Bullseyes

Tom and Curtis are joined by Matt Loria, CEO of Auxiom, a company specializing in managed services and cybersecurity. They discuss the growing importance of cybersecurity and the various types of cyber attacks that businesses face.

Matt emphasizes the need for proactive measures, such as multifactor authentication and patching vulnerabilities. The conversation also touches on the evolution of sales and marketing in the cybersecurity industry, the importance of building trust and branding, and the metrics for measuring marketing impact.