Why did Starbucks really become popular?

Welcome to the story of Starbucks! - This Starbucks documentary looks at the past, present and future of the coffee behemoth, Starbucks - from its humble beginnings selling coffee beans in Seattle, to its global domination of most of the world. This MagnatesMedia mini-movie looks at the business success of Starbucks & Howard Schultz, and how Starbucks took over the world.