House of Games #53 - The Power of Game Analytics: Foundations and Essentials

In this special episode 🌟, we are proud to introduce our very first video guest 🎥; Anthon Fynn-Williams - Game Analytics Entrepreneur! 🎮💼 Join us as we dive into what game analytics are 📊, how they compare to player testing and Q&A 🕹️🔍, how to set it up 🛠️, how to leverage it to your advantage 🚀, and what the ethical implications are 🧐.

Chapters
00:00 Episode Intro
01:09 Anthon Fynn-Williams Self Introduction
03:17 Analytics 101
09:40 What Are the Right Questions To Ask?
13:39 Setting Up Analytics Tools in Your Project
15:52 The Ethics and Implications of Data Collection
26:46 Analytics, Game Genres, and Categories
31:04 The Nitty-Gritty of Analytics
46:38 Leveraging Analytics To Pitch Your Game
50:23 Looking Towards the Future and Looking Back
56:08 What Does Anthon Like To Play?
01:00:13 Episode Outro and Where To Find Anthon

Your Hosts and Guest, and Their Games
https://www.linkedin.com/in/anthon-fynn-williams-42647842 - Connect with Anthon Fynn-Williams on LinkedIn!
https://www.linkedin.com/company/swayvendigital/ - Follow Swayven Digital on LinkedIn!
https://swayvendigital.com/ - Visit the Swayven Digital homepage!
https://store.steampowered.com/app/2436180/Sunset_Moon/ - Wishlist Sunset Moon on Steam!
https://www.play-asia.com/red-colony-trilogy/13/70fmjh - Buy the Red Colony trilogy on Switch!
https://store.steampowered.com/bundle/24596/Red_Colony_Uncensored_Threesome_Bundle/ - Buy the Red Colony trilogy on Steam!
https://www.nintendo.com/store/products/knifeboy-rebooted-switch/ - Buy KnifeBoy on Switch!
https://store.steampowered.com/app/889130/KnifeBoy_Rebooted/ - Buy KnifeBoy on Steam!
https://ottowretling.medium.com/list/game-development-427e99aefd01 - Read Otto's blog about game development!
https://discord.gg/mYM72SQ9CP - The discord server for Game Hub Umeå.

Games
http://www.destinythegame.com/ - The homepage for Destiny 2.
https://www.stardewvalley.net/ - The homepage for Stardew Valley.
https://www.storyofseasons.com/ - The homepage for the Story of Seasons (Harvest Moon) franchise.
https://www.callofduty.com/ - The homepage for the Call of Duty franchise.
https://www.easports.com/fifa - The homepage for the FIFA game franchise.
https://www.thewitcher.com/ - The homepage for The Witcher franchise.

Analytics Tools
https://firebase.google.com/ - The homepage for Firebase.
https://unity.com/products/unity-analytics - The homepage for Unity Game Analytics.

Get all the links and the transcript for this episode right here: ⁠https://medium.com/@ottowretling/house-of-games-53-the-power-of-game-analytics-foundations-and-essentials-04068