Keyword Research With Amazon Product Opportunity Explorer & Helium 10 | #SSP 540

Join us as we explore the intricate art of keyword research with Jason Mclellan, the mastermind behind Vitacup’s impressive $20 million e-commerce achievement. This episode is a great resource for anyone looking to enhance their Amazon selling skills, where we unravel sophisticated strategies to optimize your Amazon product’s online presence. With tools like Helium 10, Amazon’s Brand Analytics, and Product Opportunity Explorer at our disposal, we dissect the methodologies that lead to keyword research excellence, pinpoint niche markets, and boost your brand’s visibility.

This is not just another chat about keywords—it’s an immersive experience of how big sellers operate their Amazon business. We navigate through the ever-changing landscape of consumer trends, driven by the influence of social media platforms like TikTok, to keep your listings fresh and relevant. Together with Jason, we dissect the strategies that make products rank for the keyword “extra shot coffee” stand out in a crowded space. It’s about refining, optimizing, and capturing the essence of what your customer is looking for, turning clicks into conversions, and conversions into Subscribe and Save loyal customers.

Wrapping up the conversation, we dive into actionable insights for harnessing the full potential of keyword strategies on Amazon and Walmart. It’s about more than just being seen—it’s about resonating with your audience. We share how to weave the benefits of your products into descriptions that speak directly to your niche and discuss the significant impact of organic search success on platforms like Amazon. So pour yourself a cup of Rapid Fire Protein Coffee, pull up a chair, and let’s unlock the secrets to catapulting your products to the top of the search results.

In episode 540 of the Serious Sellers Podcast, Bradley and Jason discuss:

00:00 – Deep Dive Into Advanced Keyword Research
00:50 – Keyword Research Strategies for E-Commerce Sellers
04:44 – Learning From Successful Amazon Sellers
06:45 – Product Research and Optimization Methodology
07:20 – Product Refinement for Increased Sales
14:38 – Identifying Top Search Terms for Niche
20:37 – Understanding Product Placement Strategies
22:57 – Amazon Keyword Strategy for Coffee Products
24:26 – Amazon Seller Keyword Strategies Training
28:56 – Advanced Keyword Research Strategies for Amazon
34:52 – Top Keywords for Platinum Account Success
40:33 – Keyword Research Strategy Discussion
43:02 – Importance of High Search Volume Keywords
44:27 – Optimizing Amazon Listing for Spanish Keywords