The war against meat in the West: A farmer's perspective. Jacob Wolki challenges the narrative.

Jacob Wolki is a regenerative livestock farmer from Woomargama, Australia, who calls a spade a bloody shovel. From his beautiful farm, he tells The World's End what he thinks of the controversial topic of meat demonisation in the Western world and what he thinks are the real reasons behind it.

As meat quality in supermarkets declines and prices skyrocket, we question whether the narrative of meat causing catastrophic climate change holds any truth. Jacob shares his insights on the challenges faced by farmers and consumers alike, and the importance of access to high-quality, sustainably raised meat.

Discover the impact of the war against meat on local butchers and the future of the meat industry, as we challenge the notion of moving everyone to a plant-based diet. Don't miss this thought-provoking discussion on the state of meat production and consumption in the West.