The UK Government’s use of behavioural science strategies in their Covid messaging | Dr Gary Sidley

Dr Gary Sidley shares his findings on the specifics of who, what and how behavioural science (nudge) was used by the UK Government to manipulate the public into compliance with the draconian Covid interventions. This is not only vital as part of an inquiry into the damages of the Covid interventions, but provides a glimpse into the very concerning methods in manipulating an unwitting public.

Dr Sidley discusses:
1. Scale of tax-funded behavioural scientists employment in the UK Government.
2. The civil servants, government ministers, advertising agency and behavioural scientists responsible for the ‘Look Them in The Eyes’ ad campaign.
3. The degree of responsibility the psychological/behavioural specialists in UK Government carry for the strategic deployment of fear, shame and scapegoating of UK citizens.
4. The Cabinet Office’s official justifications for the ad campaign.
5. Surprising lack of ethical considerations in the development of the ad campaign.

Presented on 14 March 2024