maximise your impact

Substack - https://open.substack.com/pub/jamesbranagan/p/maximise-your-impact?r=phje8&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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Many environmentalists speak to the need to "reduce your impact." As is so often the case, the popular understanding of the problems we face is backwards.
For those of us who are ecologically-oriented, reducing our impact only hinders the progress we could otherwise make towards establishing an ecologically compatible global society.
And Jevons' paradox ensures that any of the resources you would save by limiting your exploitation would simply be used up by another person.
Aggressively ramp up your impact in an intelligent and strategic way, taking advantage of the brief window in history we have to significantly alter humanity's course.
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Chapters:
00:00 Intro
00:27 Environmentalist's are wrong
02:58 Jevons' paradox
04:08 more harm than good
04:43 "the" solution
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