Building a Successful Startup During a Healthcare Crisis | Michael Millar of Verto Health

In summer of 2020, at the peak of chaos in the healthcare industry, Michael raised a venture capital "Seed" round for his healthcare software startup. How did Michael turn a crisis into an opportunity, grow his business, and set himself on the path to success?

Matan Hazanov, Managing Director of Verstra Ventures, interviews Michael Millar, the Founder and CEO of Verto Health.

Some of the topics covered:

- Michael's background, how and why he started Verto
- How he developed an innovative solution in healthcare that few people could create and implement
- How Michael adapted, grew, raised money and thrived as a healthcare software when customers stopped buying new software during a pandemic
- When to pivot, and when to pivot back
- Managing a remote workforce
- Building a mission driven business and a strong company culture
- Staying mentally healthy

About Verto
Verto has developed a Digital Twin Platform for healthcare that uses smart integrations to stitch data from multiple health data sources together to create a truly interoperable technology to bring every patient to their best possible health outcome.
https://verto.health/

About Matan
An entrepreneur with +9 years of formal VC experience. In his current role as Managing Director of Verstra Ventures, he leads the team in sourcing and investing in B2B early-stage vertically focused software companies as well as advising and founders.