START WITH WHY BY SIMON SINEK | ANIMATED BOOK SUMMARY

"Start with Why" is a book written by Simon Sinek. In it, Sinek explores the concept of the "Golden Circle," which consists of three layers: Why, How, and What. He argues that successful leaders and organizations start with why they do what they do, rather than focusing solely on what they do or how they do it. By understanding their purpose or "why," they are able to inspire others and achieve greater success.